A New CMS and User-Focused Design
Drumheller’s old website was not an accurate representation of their unique, exciting community. The website was built on a content management system that made updating content difficult and time consuming for administrators. This limited ability to add and organize content led to frustration for users navigating the website as well.
Site analytics and results of a stakeholder survey were gathered at project commencement to inform the layout of the homepage and the overall information architecture of the site.
Functionality
The new website was built on Loop CMS, a powerful, easy-to-use system for municipal site administrators! The website not only had to showcase the branding and personality of the municipality, but it also had to serve the site visitors using it. Tools like Emergency Notices, Business Directory, Job Postings, Tax Calculator, Tenders and Waste Collection are purpose-driven features that connect people to the information they are looking for. Understanding the intent of municipal site visitors shaped the entire build of this website.
Branding
The Town of Drumheller had recently completed a rebrand and was looking for a fresh website as an extension of its rebranding efforts. We designed and built a modern municipal website that looks great on all screen sizes and provides a streamlined experience for visitors. There are tons of little enhancements that add to the brand experience like the custom textures and graphics added to page headers and block quotes, animations in the logo and main menu, and special quick links.
Performance
Loop CMS is built with SEO best-practices in mind; showing up organically in SERP with well built-out meta data is essential for any online presence, including municipalities. Administrators with the Town of Drumheller are able to conveniently manage elements such as Keywords, Page Titles, Meta Descriptions, and Alt tags.
This web project unfolded smoothly, with kick-off to launch taking 5 months to complete. The site has just under 170 pages and sees an average of 6,200 visits per month.
Experience the Town of Drumheller - www.drumheller.ca
